Italian Ceramics 2025: More Volume, Same Revenue
Tile Wars · markets · · Tile Wars
Italy's ceramic tile and slab sector closed 2025 with a recovery in volumes (+5.7% in production), but revenue remained flat at €6.04 billion due to a 2.5% drop in average prices.
Italy's ceramic tile and slab sector, which accounts for more than 80% of the country's total ceramic industry revenue, closed 2025 with a volume recovery but no revenue growth. Key Production and Sales Data Production: 390.9 million m² (+5.7%) Total sales: 386.9 million m² (+2.3%) Exports: 301.7 million m² (+2.8%) Italian market: 85.2 million m² (+0.6%) Prices and Revenue However, the volume growth came at the cost of a 2.5% drop in average prices . The average price fell to €12.50/m² in Italy and €16.49/m² for exports, though the latter remains the highest among major exporting countries. As a result, revenue remained virtually flat at €6.04 billion (-0.4%) , with exports representing 82% of total sales value . Foreign Production Additionally, Italian companies with production abroad generated another €906 million , manufacturing 75 million m² in Europe and the United States. 2026 Outlook ⚠️ The start of 2026 shows no signs of recovery: during the first quarter, sales fell by 0.5% in volume and 2% in value .