Porcelanosa Hits €863 Million in Sales, Offsetting Global Instability with Iberian Strength
Tile Wars · markets · · Tile Insights Hub
The Vila-real group closed 2025 with nearly flat revenue, EBITDA above €100 million and a record €102 million investment, while US sales fell more than 10% and Spain and Portugal grew at double digits.
The international climate is not making life easy for Castellón's tile industry, but the sector is holding its ground. Porcelanosa Corporación closed 2025 with revenue of nearly €863 million, virtually unchanged from the previous year. The half-point decline versus 2024 reflects currency effects: stripping out the exchange-rate impact, the group's gross sales would have grown 1% year over year.
The results, which consolidate the group's six industrial companies and its own retail network, focus on preserving profitability and solvency. EBITDA again topped €100 million and pre-tax profit rose 1.36% to more than €28 million. The company reports a guarantee ratio of 2.98 and a total tax contribution of €85 million.
Record €102 million investment
Rather than retrenching, Porcelanosa stepped up reinvestment, allocating €102 million to industrial capex and commercial network expansion, up 18.6% from 2024.
Seven out of every ten euros — some €71.4 million — went to the Vila-real production facilities: the expansion of the large-format porcelain plant, underway since 2023, and the commissioning of the production centre for UNDORA®, the new mineral surface developed and marketed exclusively by Krion.
The remaining €30.6 million funded the expansion and upgrading of the retail network, with real estate operations in three strategic locations: Santiago de Chile, Mexico City and Lagos (Portugal). In parallel, the firm advanced its digital transformation with AI tools to optimise manufacturing, sales and data-driven decision-making.
On the corporate front, the group completed the buyback of 1,836,837 shares held by a minority shareholder, a move aimed at reinforcing long-term stability.
US slowdown, Iberian momentum
70.05% of consolidated revenue came from foreign markets, with the domestic market contributing the remaining 29.95%. Performance by region, however, was uneven.
The main obstacle was the United States, where sales fell more than 10%, hit by tariff uncertainty in the first half of 2025 that delayed or halted several real estate projects. First-half 2026 figures already point to a turnaround, with sales up 8%.
Europe offset the North American slowdown with 3.78% growth, and a combined 10% rise in countries still in commercial expansion. The Iberian market was particularly strong: +8% in Spain and +12% in Portugal. In Latin America, more recently established markets grew revenue 13%, while in Asia and Africa the group reinforced its footprint with new stores in Shanghai, Manila and Abidjan.
Industrialised construction gains weight
By division, ceramics remains the core driver, accounting for 56% of consolidated sales. But the fastest growth came from newer business lines.
The bet on industrialised construction through Porcelanosa Offsite consolidated with a 12% sales increase. The large-projects channel — residential developments, commercial schemes and hotel complexes — advanced 16% and now represents 20% of total group revenue. Online sales grew 20%.
Despite these emerging channels, the physical network of more than 200 own stores remains the backbone of the business, contributing over 32% of total 2025 revenue, or €278 million. External distribution ranked second by volume, up 3% over the year.
Source: EL PAÍS (María Pitarch)