Roberto Cavalli signs exclusive licensing agreement with RAK Ceramics
Tile Wars · trends · · Tile Wars
The Italian fashion house partners with the UAE ceramics giant to expand its lifestyle universe into surfaces and home interiors across the Middle East, North Africa, India and Turkey.
Roberto Cavalli has signed an exclusive licensing agreement with RAK Ceramics, one of the world's largest manufacturers of ceramic and porcelain tiles, to develop a co-branded collection of surfaces dedicated to architecture and interior design.
The partnership marks a significant step in Roberto Cavalli's strategy to extend its distinctive aesthetic — rooted in nature, animal prints and Mediterranean baroque — beyond apparel and into the world of lifestyle and home. Under the deal, RAK Ceramics will design, manufacture and distribute the new line across the United Arab Emirates, Saudi Arabia, Bahrain, Oman, Kuwait, Jordan, Lebanon, Egypt, Iraq, Turkey, Morocco and India.
The first collection is expected to debut at Cersaie 2026 in Bologna and will also be featured at Dubai Design Week, two of the most strategic showcases for the surfaces industry.
"This collaboration with Roberto Cavalli represents a natural evolution for RAK Ceramics," said Abdallah Massaad, Group CEO of RAK Ceramics. "We are combining our manufacturing excellence with one of the most recognisable codes in Italian fashion to create surfaces that bring personality, craftsmanship and storytelling into architectural projects."
For Roberto Cavalli, the agreement reinforces a broader licensing strategy already active in furniture, hospitality and accessories, with the goal of consolidating a full lifestyle ecosystem around the brand. Industry observers see the move as confirmation that ceramic surfaces have become one of the most coveted territories for luxury fashion houses looking to enter the built environment.